Women’s World Cup TV Ratings

The 2011 FIFA Women’s World Cup final between the U.S. and Japan on Sun., July 17 drew a rating of 7.4, which equates to about 13.5 million viewers according to Sports Media Watch. Here are a few comparisons to put this figure in perspective:

  • It was the second-highest rated women’s soccer match ever, behind only the 1999 U.S/China World Cup final (17.975M viewers), which aired on broadcast network ABC.
  • It was the most-viewed soccer telecast (regardless of gender) ever on ESPN, the sixth-most viewed soccer telecast ever on a single network (again, regardless of gender), and the second-most viewed daytime program in the history of cable television.
  • Compared to other recent sporting events, the match drew more viewers than the 2011 Pro Bowl (13.406M, FOX), 2011 MLB All-Star Game (10.970M, FOX), and Game 3 of the 2010 World Series (SF/TEX G3: 11.460M, FOX). Notably, all three of these events were on network television.
  • The match also topped the most-viewed MLB game in cable history (NYY/TEX G6: 11.863M, TBS), the most-viewed NBA game in cable history (MIA/CHI G1: 11.109M, TNT), and the most-viewed Stanley Cup Final telecast in 38 years (BOS/VAN: 8.540M, NBC), each of which took place within the past year.
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